About Us

McLoone Metal Graphics was founded in 1954 by James E. Mcloone. Our company started as a home-based business and went by the company name of James E. Mcloone Advertising Service Inc. We renamed to Mcloone Metal Graphics and have managed to grow our business significantly. We have not only grown in physical size, but also in the number of customers we serve and the products that we offer.

We strive to preserve the legacy of our founders while reinventing the nameplate business for the next generation through investing in businesses, people, and communities in order to make a difference.

At Mcloone, we are proud of who we are and what we stand for. Our values are used as a guiding practice for all that we do.

Mcloone is an award winning manufacturer of custom decals, nameplates and pressure sensitive labels. Mcloone offers a wide array of product choices:  metal labels and nameplates, vinyl decals, self-adhesive vinyl labels, asset tags, metal signs, POP enhancements and polycarbonate identification graphics. Our experience and years in the industry continue to increase our skills in doming, embossing/debossing, laminating, piercing, and die cutting.  Mcloone offers the newest in digital technology as well as keeping the tried-and-true practices of screen printing.

As a Mcloone customer you have your choice of material options, depending on the needs of your individual label or nameplate.  Materials available include aluminum, stainless steel, brass, vinyl, foils, polycarbonates, polystyrenes, polyesters, and many more.

Lets not forget about the great services we offer. Guidance in the manufacturability of custom products, artwork assistance, in-house tooling, warehousing, and a dedicated staff.  Together, they result in a stress-free customer experience.

Time and time again, our customers tell us that we produce great quality products.   From the basic to the complex, from asset tags to exquisitely designed Point of Purchase specialty items, you can have confidence that Mcloone will deliver your product quickly, consistently and with the quality you deserve.

We are proud to beISO 9001:2015certified byBSI. With goals focused on the emphasis of service, quality assurance and innovative products, we look forward to bringing our business to new heights with this certification.

We are also honored to be authorized byUL(Underwriters Laboratories) as an Authorized Label Supplier LP1177.

Your privacy is very important to us!We do not sell, rent, share, give, or otherwise disclose our lists to any company or organization.

Based in La Crosse, WI, Mcloone (aka Mcloone Metal Graphics) is a manufacturer of custom decals, custom nameplates and pressure sensitive labels. Founded in 1954 by James E. Mcloone, we are now recognized as one of the worlds leading providers of high-quality identification graphics.Mcloone is a business of JSJ of Grand Haven, Michigan, U.S., a privately held corporation that actively designs, develops, markets and brands a group of durable goods and services throughout the world.Our specialties include metal labels and nameplates, vinyl decals, self-adhesive vinyl labels, doming, asset tags, metal signs and polycarbonate identification graphics. Materials available for your identification labels include aluminum, stainless steel, vinyls, foils, polycarbonates, polyesters and many more.All this and great customer service means that Mcloone is there when customers need us the most. Artwork services, in-house tooling, fast turnaround time and a dedicated staff all result in a stress-free customer experience. With Mcloones guidance, customers identification products arrive as designed and on time.Thats peace of mind. Thats Mcloone.