Business Branding Article Category

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Business: Branding Article Category

A Comprehensive Guide on How to Define Your Brand Online

Brands are not just for big companies with massive marketing campaigns, they are equally important for anyone with an online presence no matter how small, if they want to grow and expand. Having your own personal brand invites many opportunities you otherwise would have missed.

Heres How To Use A Website For Business Branding

Lots of techniques are being used by businesses these days to utilise the glorifying digital space and embark their presence online. This article attempts to help them with some proven measures on how to run a website for branding. Read it on.

The Truth About Kylie Jenners $800m Cosmetics Empire

With the latest Forbes magazine gracing an image of Ms Jenner on the cover, attention / focus was directed squarely onto her burgeoning cosmetics empire. With claims that it was worth over $800m, questions began to circulate as to where it got its wealth and market. This article looks to explore the answers.

Dont Think You Need to Brand Your School? Think Again

Quick. Name Indias most valued and trusted brand. Since its inception in 1858, the Tata Group has established itself as Indias most valuable brand across independent surveys by Interbrand and Brand Finance. It is virtually impossible to spend a day without being exposed to ads or messages from a Tata Group company. Be it Jaguar, Land Rover, Taj Hotels, Titan, Fastrack, Tanishq, Tata Sky or its many other brands, Tata is everywhere.

As I am writing this it is only mid-year and you might think it is way too early to start talking about printing calendars for the new year, right? Doing the groundwork, the planning, the design and the costing for the printing require time and you dont want to end up with a half-done job because you ran out of time. Start your planning now. Here are a few things you need to consider to get it just right.

Getting your personal brand in the shape that you want it to be will take time and work but it will be well worth it for you. You should keep in mind that your personal brand will take you very far in business.

Colour of materials is taken so much for granted by us today that we rarely give a thought to how it originates, how it is perceived and how it affects us and the world around us. The versatility of colour remains undisputed though; it is powerful enough to make a statement, generate an atmosphere or demand a response.

How to Create a Brand Professional That People Want to Get Behind

In case you desire to generate a significant impact as a business online, having a blog and a social media account is definitely not enough. What is crucial is to be aware that there has to be a brand behind that blog and social media account. There have to be something that make people feel is a whole, not just a bunch of posts and comments that are not tied together. Having a logo doesnt automatically makes your site a brand. To have a real brand you have to comprehend whats behind all the text you can write, its like the essence that is deep of your whole platform, it is that little something that makes it special. Once you have a brand youll have fans, in order to achieve that you need to create yourself and image, that image you create needs to get exposure.

In my humble opinion, whats missing on the way to clarity – and why so many business owners struggle to have it – will surprise you. You must lose your mind.

The Importance of Consistent Branding

Its becoming increasing common for your customers to evaluate, and make, buying decisions online. Just look at your own buying habits – how often have you reviewed the competition before even walking into a store (if you even go into a store and not buy online!

6 Hacks to Keep Your Web Design Forever Young for Corporate Branding

This article talks about the importance of a revamped website and how web design and development teams can improvise its different aspects to keep it young and productive. So, get ready to read all these crucial key points that you never know before.

Come festivals and celebrations marketers hijack print, television and digital media with all that they have got. Be it major Indian festivals including, diwali, holi or celebration of special days viz, Independence day, womens day, childrens day etc, every brand wants to do something different to promote themselves.

Why Are Brand Guidelines Necessary?

Brand Guidelines have always been perceived as textbooks, which are more often than not considered irrelevant and its utility is often questioned. There is a general perception that brand guidelines are extremely restraining and an obstacle in the path of creativity. Even with these odds against it, brand guidelines are created and religiously followed by successful brands across the globe. Ever wondered what makes them so essential?

9 Ways Photographers Can Grow Their Business

Every picture clicked is a memory! Photographs capture moments and events that make life beautiful. Behind the lens we have the ability to freeze moments in time and share them. And the choices are endless in showcasing your talent to the world.

Upgrade To A Branded Elevator Pitch

Your elevator pitch and your personal brand are co-dependent. The two share a mission-critical objective, to create a positive and memorable first impression of you and your enterprise when you meet personal and professional contacts. The all-important self-introduction known as the elevator pitch is, while brief and simple, nevertheless your most important marketing tool, because its often how people first get to know you and your business. From the opening line to the final sentence, your elevator pitch is Step One in communicating your personal brand.

The Incongruity Police Are Watching

The dictionary defines congruity as meaning: agreement, harmony, or fitness. That definition can also be used to define the ideal business, one where all parts of the business are in agreement, harmony, and / or fitness.

Like many of us, I gradually allowed myself to ignore LinkedIn and undervalue that free and beneficial resource. After a nearly two year absence, I was happy to log in and discover new profile enhancements that showcase ambitious professionals and highlight our expertise in ways that make us look very capable to prospective clients and employers. If youre job hunting, or a Solopreneur in search of project work, these features can be a real plus. Its time to take another look at LinkedIn.

How Corporate Apparel Can Strengthen Your Business

Its 2018 and if you wish for your business to stand out from the competition, then a cold and bland approach just isnt going to cut it. In order to get your target audience hyped about your service or product, you need to build an eye-catching, warm-blooded and unforgettable brand. Besides traditional advertising, there is so much you can do to put your brands name on everybodys lips.

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Brand Marketing In A Nutshell – People

Branding is the art of cultivating a brand. Sounds simple but its not. A brand – done properly – is like a big oak tree. It takes a long time to grow & cultivate, doesnt do very much – but provides shelter from winds & rain (bad market conditions) as well as providing a rich home for many smaller creatures (squirrels etc). The point is that most people neglect brands in the pursuit of quick cash. Whilst theres nothing wrong with this, it leaves them completely exposed to changes in market trends, an ultimately the growth that so many people yearn for.

What Is Design Thinking And Why Is It So Important?

Deign thinking is not a new entrant in the long list of buzzwords that is either being used loosely by newbies or discussed fervently amongst design purists these days. Nor its the property of designers. As a matter of fact, it has long been practiced by stalwarts of music, literature, science, engineering and business. Design thinking is a problem solving, iterative process. It can not only be adopted by designers, but by anyone with a penchant for solving problems. At its heart is the intention to improve products by scrutinizing how users interact with them in different environments. It offers stakeholders the means for digging deeper for ways of enhancing user experience.